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Since the mid part of the 20th century, McDonald's has been leading the world in the fast-food business. With it's cheap and speedy food, McDonald's changed everything. However, as technology moved on, McDonald's found themselves stagnating and falling behind their competitors. But not anymore. McDonald's is fighting back and are ready to be world leaders once more and technology is the key. Here are the Top 10 Mind-Blowing McDonald's Innovations.
McDonald's is the leading global food service retailer with over 36,000 restaurants in more than 100 countries around the world. If you enjoyed this list of the Top10 Cancelled Mcdonald's Items That People Still Talk About, then comment: #mcdonalds #fastfood #foodinnovation
TIMESTAMPS:
0:35 McDonald's A.I. Artificial Intelligence
1:50 McDonald's Voice-Activated Drive-Thru
3:24 McDonald's And Alexa
4:23 McDonald's Coffee
5:20 McDonald's McD Tech
6:15 McDonald's Outsourcing Ordering
7:40 McDonald's Track My Macca App
8:46 McDonald's Delivery
10:03 McDonald's The Restaurants
11:29 McDonald's Interactive Play Zones
SUMMARIES:
- McDonald's is now catching up to this fact and have recently acquired start-up company Apprente. This tech company developed a voice-based platform that can respond to complex ordering.
- Apart from the voice recognition software McDonald's acquired from tech company Apprente, the Golden Arches have also purchased Dynamic Yield and have put their software to good use in their drive-thrus.
- The new services allow you to simply ask Alexa to apply for a job at McDonald's. 'Alexa, help me get a job at McDonald's.' Alexa will then respond by asking you which country you want to work in and then the 'I'm Lovin' it' jingle plays and you are ready to start on your McDonald's career path.
- McDonald's McCafe's were an inspiration and a lot of people actually prefer McDonald's for their coffee fix.
- Since McDonald's acquired tech companies Apprente and Dynamic Yield, they've been pushing forward with their quest to make great tasting food and technology come together in perfect harmony.
- The reasoning behind McDonald's outsourcing their drive thru's is that it saves staff a lot of time in not taking orders and they can get more orders ready and service more customers.
- Track My Macca app is purely an Australian thing, which is a shame, but other McDonald's apps around the world do give details about the ingredients and nutritional content of their food.
- McDonald's is putting a lot of money and energy into delivery, as well as developing better mobile apps and online platforms for easy ordering and paying.
- More McDonald's staff will be away from the cash, serving food and bringing it to your table in a more traditional dining manner.
- Interactive Happy Meal Play Zones were rolled out across Britain way back in 2012. These play zones used a Nintendo Wii-like system, which uses motion-detection and infrared cameras to get kids active.
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All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).
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