Competitive Analysis Framework | Understand the User | App Marketing | Udacity

Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program!

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Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products.

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App Marketing: Your First 1,000 Users & Beyond

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● What's in the course?

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs.

This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

● Why take this course?

You’re going to come up with a plan to acquire users and grow!

By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base.

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Course Syllabus; App Marketing

Lesson 1: Understand the User

Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition.

Lesson 2: Pre-launch

Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals.

You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages.

Lesson 3: Launch!

Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users.

Lesson 4: Customer Acquisition

Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more.

Lesson 5: Measurement Fundamentals

Learn to use data to iterate and optimize your marketing plan.

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Tech Entrepreneur Nanodegree

Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way!

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Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals

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