Madlug was founded as a social enterprise in 2015 by Dave Linton, a man whose only experience in the luggage industry was bags of enthusiasm. Heartbroken to learn that most children in care transport their worldly belongings in a bin bag, Dave set out to do something about it. He came up with the ‘Buy one Give one’ approach: with every bag purchased, one will be given to a child in care. There are over 90,000 children in care in the UK and Ireland. One child enters the UK care system every 15 minutes. What’s more, over half are victims of neglect or abuse. It is so important that their story is heard.
The cost of every bag in the Mudlug shop includes the cost of a free bag for a child in care. Working with Care-experienced young people, Health Trusts and Local Authorities the giving of bag that is centred around the needs of children in care.
The bag for the child is unbranded to avoid stigma. It folds away to fit neatly into a sock drawer or a Social Worker’s car boot without wasting storage space. And each bag has a label that says “You are incredible” to remind every child that they have value, worth and dignity.
Please visit www.madlug.com to check out their great travel luggage, buy a bag or maybe two or three for your next holiday and help a child in care.
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